How Does SEO Affect Your Small Business?

How Does SEO Affect Your Small Business?

Search engine optimization (SEO) is a strategy that digital marketers, online influencers and bloggers use to make their sites more visible to Internet users worldwide. It involves the use of specific words and phrases to increase a website’s ranking and authority in search engines. Essentially, SEO is an organic way of driving traffic to your website.

How to Master External Communication As a Small Business

How to Master External Communication As a Small Business

Communication is essential for humans, let alone businesses. For a business to function properly, information needs to be able to flow from the top down and back up the chain. Everyone involved, whether owner, employee or client, must have a clear method to share and receive ideas.

How Small Businesses Can Engage In Corporate Social Responsibility

How Small Businesses Can Engage In Corporate Social Responsibility

In the world that we live in today, being in business is about more than acquiring wealth or a name for yourself; it’s also about demonstrating that your company cares about what is happening in the world around it. In the most basic sense, this is what we call corporate social responsibility (CSR).

How to Set and Achieve Milestones for Your Small Business

How to Set and Achieve Milestones for Your Small Business

For many runners, the key to enduring until the end of a race is to keep an eye out for checkpoints along the way. If they can make it to the first checkpoint, they can make it to the next. Soon enough, the series of checkpoints becomes a finish line, and they’ve accomplished their ultimate goal. They have finished the race.

3 Expectations Customers Have of Your Small Business

3 Expectations Customers Have of Your Small Business

Have you ever dealt with a company that offered terrible customer service? Maybe they completely ruined your order or the staff was difficult to get in touch with or if you managed to connect with a staff member, they weren’t very kind or helpful.  What was your response? Most likely you chose not to do business with them again.