For many runners, the key to enduring until the end of a race is to keep an eye out for checkpoints along the way. If they can make it to the first checkpoint, they can make it to the next. Soon enough, the series of checkpoints becomes a finish line, and they’ve accomplished their ultimate goal. They have finished the race.
Have you ever dealt with a company that offered terrible customer service? Maybe they completely ruined your order or the staff was difficult to get in touch with or if you managed to connect with a staff member, they weren’t very kind or helpful. What was your response? Most likely you chose not to do business with them again.