Search engine optimization (SEO) is a strategy that digital marketers, online influencers and bloggers use to make their sites more visible to Internet users worldwide. It involves the use of specific words and phrases to increase a website’s ranking and authority in search engines. Essentially, SEO is an organic way of driving traffic to your website.


In every business, there are day-to-day tasks that contribute to the overall success of the organization as a whole—we’ll refer to the sum of these tasks as business operations. Typical business operations could include purchasing and organizing resources, creating products, providing services, keeping track of accounts, and general office management.