In order to build valuable customer relationships, small businesses must have great customer service. For many consumers, this is the primary factor in why they choose to buy a product or service from a small business instead of a large company. Clients want more than good customer service. They want relationship.
There comes a time for every small business when either new standard operating procedures need to be introduced or specific issues within the team need to be addressed. Although some information on company guidelines and expectations can be passed to your staff through memos, one of the best ways to ensure that your team is completely on the same page is to facilitate internal workshops.
Time and time again we hear stories of how yet another big corporation has run a mom and pop shop out of business. It actually seems to be a trend these days. Maybe this even hits close to home for you, as your business has experienced the threat of a large competitor. As much as you may wish it wasn’t so, competition is always going to be a factor in how well your small business performs, but thankfully, size doesn’t always have to be the deciding factor in who comes out on top. It’s all about the strategy.
Have you ever dealt with a company that offered terrible customer service? Maybe they completely ruined your order or the staff was difficult to get in touch with or if you managed to connect with a staff member, they weren’t very kind or helpful. What was your response? Most likely you chose not to do business with them again.