Did you know that according to research conducted by Google and CEB, "customers that are emotionally connected to a brand are twice as likely to purchase a product or service, and are four-times as likely to defend their purchase decisions? As a small business, you have a responsibility to do everything within your power to make that connection happen for your clients. In order to do that, you need to implement a Customer Relationship Management (CRM) system.
When it comes to selecting the best strategy to streamline your small business’s workflow, automation is always the answer. Automating tasks, or using technology to perform routine tasks without human intervention, frees your staff up to tackle some of the more important things that may be happening in your business. The list of tasks that can be automated in a small business is endless, but in this post, we are going to focus on appointment scheduling.
We live in the 21st century, also known as the digital age, where technology is an integral part of everyday life. In order to compete in today’s market, business owners must embrace that reality. For some small business owners, the prevalence and rapid rise of technology in today’s society may seem a little scary.
Because the world of business is constantly changing, it is imperative for small businesses to be flexible enough to roll with the changes. Policies and standard operating procedures that worked for your small business a few years ago may no longer be applicable in today’s tech-based workforce.
Hootsuite, Quickbooks, Mailchimp, Zendesk… do any of these words ring a bell?
These programs and applications are just a few of the many tools that can be used to automate a small business. The old-school way of doing business (i.e. hiring lots of employees to perform various tasks manually), is no longer a viable option for small businesses that seek to be competitive in this day and age. With limited staff and limited time, small businesses require options that allow them to operate at the same level as bigger businesses; thus, the popularity of automation.