Did you know that according to research conducted by Google and CEB, "customers that are emotionally connected to a brand are twice as likely to purchase a product or service, and are four-times as likely to defend their purchase decisions? As a small business, you have a responsibility to do everything within your power to make that connection happen for your clients. In order to do that, you need to implement a Customer Relationship Management (CRM) system.
In order to build valuable customer relationships, small businesses must have great customer service. For many consumers, this is the primary factor in why they choose to buy a product or service from a small business instead of a large company. Clients want more than good customer service. They want relationship.
Nonprofit organizations exist to provide a specific service to people in need of support. Some nonprofits have a creative purpose, while others aim to alleviate the difficult situations that people face across the world. Generally, nonprofits aim to spend their money on their target demographic rather than making a profit, so it is important that they direct their funds into resources that work for them.
Any business owner would agree that the relationship between employees and customers is a crucial factor in the growth of a small business. Another term for this is customer relationship management (CRM) . This refers to the practices, strategies and technologies small businesses use in order to collect and manage customer data for a better customer experience. When used appropriately, CRM can aid in customer retention and increase sales.