Nonprofit organizations exist to provide a specific service to people in need of support. Some nonprofits have a creative purpose, while others aim to alleviate the difficult situations that people face across the world. Generally, nonprofits aim to spend their money on their target demographic rather than making a profit, so it is important that they direct their funds into resources that work for them.
Any business owner would agree that the relationship between employees and customers is a crucial factor in the growth of a small business. Another term for this is customer relationship management (CRM) . This refers to the practices, strategies and technologies small businesses use in order to collect and manage customer data for a better customer experience. When used appropriately, CRM can aid in customer retention and increase sales.