small business crm software

Advantages of a Customer Relationship Management System for a Small Business

Advantages of a Customer Relationship Management System for a Small Business

Any business owner would agree that the relationship between employees and customers is a crucial factor in the growth of a small business. Another term for this is customer relationship management (CRM) . This refers to the practices, strategies and technologies small businesses use in order to collect and manage customer data for a better customer experience. When used appropriately, CRM can aid in customer retention and increase sales.