Did you know that according to research conducted by Google and CEB, "customers that are emotionally connected to a brand are twice as likely to purchase a product or service, and are four-times as likely to defend their purchase decisions? As a small business, you have a responsibility to do everything within your power to make that connection happen for your clients. In order to do that, you need to implement a Customer Relationship Management (CRM) system.
Advantages of a Customer Relationship Management System for a Small Business
Any business owner would agree that the relationship between employees and customers is a crucial factor in the growth of a small business. Another term for this is customer relationship management (CRM) . This refers to the practices, strategies and technologies small businesses use in order to collect and manage customer data for a better customer experience. When used appropriately, CRM can aid in customer retention and increase sales.



In every business, there are day-to-day tasks that contribute to the overall success of the organization as a whole—we’ll refer to the sum of these tasks as business operations. Typical business operations could include purchasing and organizing resources, creating products, providing services, keeping track of accounts, and general office management.