Did you know that according to research conducted by Google and CEB, "customers that are emotionally connected to a brand are twice as likely to purchase a product or service, and are four-times as likely to defend their purchase decisions? As a small business, you have a responsibility to do everything within your power to make that connection happen for your clients. In order to do that, you need to implement a Customer Relationship Management (CRM) system.
Any business owner would agree that the relationship between employees and customers is a crucial factor in the growth of a small business. Another term for this is customer relationship management (CRM) . This refers to the practices, strategies and technologies small businesses use in order to collect and manage customer data for a better customer experience. When used appropriately, CRM can aid in customer retention and increase sales.