Any business owner would agree that the relationship between employees and customers is a crucial factor in the growth of a small business. Another term for this is customer relationship management (CRM) . This refers to the practices, strategies and technologies small businesses use in order to collect and manage customer data for a better customer experience. When used appropriately, CRM can aid in customer retention and increase sales.


In every business, there are day-to-day tasks that contribute to the overall success of the organization as a whole—we’ll refer to the sum of these tasks as business operations. Typical business operations could include purchasing and organizing resources, creating products, providing services, keeping track of accounts, and general office management.