We live in the 21st century, also known as the digital age, where technology is an integral part of everyday life. In order to compete in today’s market, business owners must embrace that reality. For some small business owners, the prevalence and rapid rise of technology in today’s society may seem a little scary.
Because the world of business is constantly changing, it is imperative for small businesses to be flexible enough to roll with the changes. Policies and standard operating procedures that worked for your small business a few years ago may no longer be applicable in today’s tech-based workforce.
Hootsuite, Quickbooks, Mailchimp, Zendesk… do any of these words ring a bell?
These programs and applications are just a few of the many tools that can be used to automate a small business. The old-school way of doing business (i.e. hiring lots of employees to perform various tasks manually), is no longer a viable option for small businesses that seek to be competitive in this day and age. With limited staff and limited time, small businesses require options that allow them to operate at the same level as bigger businesses; thus, the popularity of automation.
In small businesses, obtaining clients is a primary objective for growth. It’s pretty much Business 101. The more clients you have, the more your business grows. Every small business owner has their own way of running their business, particularly when it comes to onboarding new clients, but the general definition of what this should look like is as follows:
In the day-to-day operations of running a small business, there are several routine tasks that require a lot of time and detailed attention from employees. Big businesses may have the staff to delegate these tasks to throughout the company, but for a small business, assigning these tasks can be a lot to ask of a limited amount of staff members. In such cases, it may be wise to turn to automation and rely on some of the software and programs that modern technology provides to help your small business save time.